Datadesignthinking

Ideate & prototype

Creative strategy & positioning

Every element of your positioning and service or product strategy should create a focused meaningful and differentiated idea in the minds of your target audience. This enforces your stance in the most effective way possible. Using our positioning framework, we pinpoint this differentiation and leverage it to your benefit. Working from the identified strategic business goals, needs and ambitions, we create meaningful strategies to better position a product or service. We define the strategy in key values, the design principles that the solution should adhere to. Through our means-end analysis we define the values, consequences and attributes. Then these can be turned into meaningful designs and tangible qualities in a concept design.